Because Fifth Sun and Disney are working together to create merchandise as episodes are released, Swartz mentioned that “people will start to see more designs in the coming weeks.” The two are ensuring that they don’t give away too much information by way of licensed merchandise, as they want to allow the viewers to experience the show’s surprises firsthand.Swartz also made sure to correct me when calling it Baby Yoda as he said they “are not allowed to call it Baby Yoda.” Instead, they are “currently calling it ‘The Child.'” This is despite producer Dave Filoni’s recent remarks saying Baby Yoda is an acceptable name for the time being.
Early sales for the Baby Yoda apparel have been great, according to Swartz. He likened it to the popularity of the Porgs during Star Wars: The Last Jedi, and says anything Baby Yoda is currently “very in-demand” which is no surprise if you’ve been on the internet anytime in the past few weeks. He says “everyone’s looking for designs” and they expect more retailers to begin carrying their apparel in the near future.
While Swartz couldn’t share any specific figures regarding sales of the adorable green fuzzball, he did say they are “definitely top sellers.”Regarding their plans for future merchandise, Swartz mentioned that Fifth Sun is primarily limited to apparel, saying they specifically won’t be working on any plushies or toys. He did, however, mention that there are a “finite number of accessories they are working on” including Pop Sockets which will be available on Amazon “if and when they are approved.”
Initial reactions to the merchandise have been overwhelmingly negative, with many noting that many designs simply reused the concept art amidst various backgrounds and borders. Fifth Sun will continue working with Disney on merchandise and Swartz was quick to point out that “those who are patiently waiting new designs won’t have to wait too long.”
The Mandalorian Concept Art
Check out all the Baby Yoda “The Child” merch available at Shop Disney, and let us know what you think in the comments below.