The time has finally arrived! Baby Yoda-themed merchandise is beginning to pop up on many online outlets and in stores, just in time for the holidays. It appears the only officially licensed merchandise is largely limited to apparel at this time, with the exception of this adorable baby Yoda plush you can buy at Disney parks, as Disney has been keeping many of The Mandalorian’s big reveals under wraps.IGN spoke with Trey Swartz, Director of Business Development at Fifth Sun, who is leading distribution for apparel based on The Mandalorian. Fifth Sun has worked with Disney on a number of properties in the past including Star Wars, Marvel, Pixar, and more. Currently, you can find merchandise for the Mandalorian available at Amazon, shopDisney, Design By Humans, Walmart, Hot Topic, Box Lunch, Kohl’s, eBay, and SuperHeroStuff, with additional apparel coming soon to Target, and Macy’s.

An Adorable Gallery of Baby Yoda

To keep spoilers to a minimum, Swartz and his team have been working closely with Disney to “develop product in tandem with the show’s release” which has prompted for some incredibly quick turnarounds on their products. Swartz says that “Disney understands the demands” of the audience when it comes to the popularity of Baby Yoda, and Disney has been “quick to approve” their designs to ensure they can be produced in time for the busy holiday season.

Because Fifth Sun and Disney are working together to create merchandise as episodes are released, Swartz mentioned that “people will start to see more designs in the coming weeks.” The two are ensuring that they don’t give away too much information by way of licensed merchandise, as they want to allow the viewers to experience the show’s surprises firsthand.Swartz also made sure to correct me when calling it Baby Yoda as he said they “are not allowed to call it Baby Yoda.” Instead, they are “currently calling it ‘The Child.'” This is despite producer Dave Filoni’s recent remarks saying Baby Yoda is an acceptable name for the time being.

Early sales for the Baby Yoda apparel have been great, according to Swartz. He likened it to the popularity of the Porgs during Star Wars: The Last Jedi, and says anything Baby Yoda is currently “very in-demand” which is no surprise if you’ve been on the internet anytime in the past few weeks. He says “everyone’s looking for designs” and they expect more retailers to begin carrying their apparel in the near future.

While Swartz couldn’t share any specific figures regarding sales of the adorable green fuzzball, he did say they are “definitely top sellers.”Regarding their plans for future merchandise, Swartz mentioned that Fifth Sun is primarily limited to apparel, saying they specifically won’t be working on any plushies or toys. He did, however, mention that there are a “finite number of accessories they are working on” including Pop Sockets which will be available on Amazon “if and when they are approved.”

Initial reactions to the merchandise have been overwhelmingly negative, with many noting that many designs simply reused the concept art amidst various backgrounds and borders. Fifth Sun will continue working with Disney on merchandise and Swartz was quick to point out that “those who are patiently waiting new designs won’t have to wait too long.”

The Mandalorian Concept Art

Check out all the Baby Yoda “The Child” merch available at Shop Disney, and let us know what you think in the comments below.

Matthew Adler is a Features and News writer for IGN. You can follow him on Twitter @matthewadler and watch him on Twitch.

Source link


Please enter your comment!
Please enter your name here