Snapping a photo of yourself in a helmet could score you rewards with Bird. The scooter company is rolling out a helmet selfie feature with perks like ride credits when users take a picture of themselves wearing a helmet at the end of their ride, Bird said in a blog post Tuesday.
The helmet selfie initiative is first launching in Washington, DC.
The company is also launching Bird Safety Marketplace, a resource for finding curated protective gear like helmets and safety accessories.
Electric scooters have led to , giving Bird good reason to promote the use of a helmet. Companies like Lime and Bird have warned riders about going on hills in scooters, and some user agreements caution against exceeding weight limits. Riders are also advised to do a basic safety check beforehand to examine brakes, lights and wheels. Still, , according to the Centers for Disease Control and Prevention.