The entire point of Google Lens is to leverage the company’s strengths in machine learning and computer vision to provide you with more information about the world, but it’s getting even more useful soon.

A new smart text selection tool lets you copy and paste text captured with your camera. Even more useful, selecting a text snippet brings up information about the subject. “Say you’re at a restaurant and see the name of a dish you don’t recognize—Lens will show you a picture to give you a better idea,” Google says. “This requires not just recognizing shapes of letters, but also the meaning and context behind the words.” A fresh style match feature, on the other hand, can show you information about outfits or home décor you like, as well as products with a similar style.

But perhaps most significantly, Lens is being freed from the shackles of Photos and Assistant. Google’s technology will now come baked directly into the Pixel’s camera app, and cameras in (unspecified) devices by LG, Motorola, Xiaomi, Sony Mobile, HMD/Nokia, Transsion, TCL, OnePlus, BQ, and Asus.



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