The students in Parkland and others are proving good at galvanizing segments of the public, asking good questions, and shaming adults who continue to support the National Rifle Association, according to Kristin Goss, an associate professor of public policy at Duke University.

“In the case of Virginia Tech, college kids got involved in gun reform movements after the shooting. But they were not using social media on a scale like Parkland,” Goss said. “They were off the radar.”

Emma Gonzalez, a survivor of the shooting who joined Twitter three weeks ago, has amassed a following of 1.19 million.

The NRA, which has been on the social media app since 2009, has 614,000 followers.

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