Netflix is flexing its muscles.

Netflix has been flexing its streaming muscles for some time now, and with the promise of 700 original programs and $8 billion in development money in 2018, the studio is showing no signs of slowing down. But has the investment paid off?

According to a report from Business Insider, investment firm Morgan Stanley has revealed the results of its annual survey, which shows that more US citizens prefer Netflix over other streaming and premium content providers like HBO, Amazon, and Hulu.

The survey is made up of 3,100 US residents. Morgan Stanley’s research says that 39% of those surveyed believe Netflix has the “best original programming.” This is a big leap from 2014, when just 17% of the participants felt that Netflix was the best in terms of original content.

With over 125 million subscribers, Netflix is the king when it comes to streaming, but Amazon Prime Video is slowly gaining with a reported 100 million subscriber base.

In a recent interview, YouTube Originals head Sussane Daniels said, “I don’t think you can compete with Netflix at this point; they’re too far ahead.” For now, it seems like Amazon is the only contender who can take Netflix out of the #1 spot in the streaming world. Perhaps Amazon’s potential $1 billion investment in a new Lord of the Rings series will pay off? Only time will tell.

Is Netflix your favorite provider of original programming? Let us know in the comments.

David Griffin still watches DuckTales in his pajamas with a cereal bowl in hand. He’s also the TV Editor for IGN. Say hi on Twitter.


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