Snapchat’s augmented reality Lenses are already able to recognize landmarks,and play games. A new set of ground-sensing filters are going to make landscapes start looking weird, too.
I took a look at two of Snap’s new Lenses, one that makes floors full of lava and one that makes everything look flooded. The effect stretches out pretty far, but not infinitely, and moving around causes the effect to redraw in new areas. The water effect was particularly effective: It looks like a weird office mirage.
Ground segmentation Lenses, as Snapchat refers to them, will be things that other people in Snap’s Lens Studio will be able to build on top of. So, you can probably expect AR rivers of cheese, fields of mice, giant screaming mouths on your carpet or maybe whole little mini-cities. Brands transforming your carpet. Color-changing rainbow walkways or a yellow brick road. I could go on.
Snap and Facebook’s Instagram AR effects are already building large libraries of community- and influencer-created filters. Eventually, these AR tools are probably going to extend to blanket all things and eventually move into AR glasses. For now, look at your phone… and the floor.