The study that shows why Donald and Melania Trump are a perfect match: Men are more attracted to pretty faces while women are swayed by higher social status, research suggests

  • A study has found men place 27% more importance on physical attractiveness 
  •  Women in the study were found to place a similar margin on social standing 
  • Other qualities tested in the study were kindness, liveliness and creativity  

It has long been believed that when it come to the opposite sex, men always focus on looks.

Now researchers have backed up the theory – finding men place 27 per cent more importance on looks, while women prioritise social status by a similar margin.

In news that may interest US President Donald Trump, 73, and his former catwalk model wife Melania, 49, researchers asked study participants to allocate 100 ‘relationship dollars’ on five qualities in a partner – physical attractiveness, social status, kindness, liveliness and creativity. 

Research conducted by teams from Glasgow University and East China Normal University have discovered that men show a greater preference for physical attractiveness compared to men (Pictured: President Donald Trump

Research conducted by teams from Glasgow University and East China Normal University have discovered that men show a greater preference for physical attractiveness compared to men (Pictured: President Donald Trump 

President Donald Trump listens as first lady Melania Trump speaks in June, 2019. The study found that men find looks 27 per cent more important, while women prioritise social standing by a similar margin

President Donald Trump listens as first lady Melania Trump speaks in June, 2019. The study found that men find looks 27 per cent more important, while women prioritise social standing by a similar margin  

Teams from Glasgow University and East China Normal University questioned 99 UK women, 113 UK men, 120 Chinese women and 142 Chinese men, aged between 16 and 30.

In long-term relationships, UK men rated looks as 27 per cent more important than women did. Findings among Chinese men were similar. 

Meanwhile, UK women placed a 27 per cent higher value on social status than men did.

Writing in the Royal Society Open Science journal, the authors said the findings confirmed their prediction that ‘men in both samples would show stronger preferences for physical attractiveness than women did’.

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